Senior Marketing Manager

We are excited to partner a well-known, long-standing UK Trade Association, who are seeking a Senior Marketing Manager on a permanent basis.

You, as the successful applicant, will be responsible for maximising engagement with the company’s products and services, particularly industry-leading events. You will develop and deliver high-quality, integrated multi-channel marketing campaigns to bring their industry together, drive revenue and raise awareness brand awareness.

EXCEPTIONAL BENEFITS:

This opportunity will pay up to £60,000 per annum. You’ll be working for a company based in the heart of London, but the role can be performed on a remote basis with travel into the office one or two days a week (more if desired). The company have a great pension scheme where the employer pays up to 15%. There is also a discretionary bonus of up to 10%, as well as death in service and group income protection scheme cover. Annual leave of 30 days which includes an obligatory 3 off during the Christmas break. Hours 9-5.30 Monday to Friday.

DUTIES:

• Develop and implement cost-effective, data-driven, and creative multi-channel marketing plans (email, social, telemarketing, website, partnerships) with clear targets and objectives for: Events and training (primary focus), Publications and Policy campaigns
• Define and analyse marketing KPIs and use data and analytics to identify improvements to drive performance.
• Research and collate information on competitor activities and potential marketing opportunities.
• Manage production of assets and marketing materials through design and video agencies.
• Manage relationships and agreements with media partners.
• Manage stock items including merchandise and publications/reports.
• Ensure all marketing creative and messaging is of a high standard, targeted with compelling propositions, and consistent with the brand and tone of voice.
• Manage marketing lines in the team budget.
• Manage a team of two.

EXPERIENCE

Essential

• Strong marketing experience, preferably in a B2B environment, working in financial services or a membership organisation is a must!
• Experience of managing and developing a small team, including conducting reviews and putting in place objectives and development plans.
• A track record of success in developing integrated multi-channel marketing campaigns for a mix of services and/or products.
• Use of data and analytics to drive marketing performance.
• Knowledge of current trends and techniques used to market services and/or products to diverse customer markets.
• Development of messaging, brand and tone of voice.
• Marketing or communications degree, or equivalent CIM qualification.

SKILLS AND PERSONAL ATTRIBUTES

Essential

• High proficiency with marketing tools, including CRM (Salesforce), CMS, analytics, email platforms (Campaign Monitor) and social media.
• Excellent copywriting skills; SEO skills/knowledge an advantage.
• Strong project management, time management and decision-making skills
• Personally credible with a professional demeanour that generates the trust and confidence of a range of audiences.
• Good inter-personal skills with the ability to forge and maintain effective relationships.
• A self-motivated team player with a strong work-ethic.

Desirable

• Managing external partnerships.
• Design skills (e.g., Canva, Adobe suite).